Jeff Sexton at FutureNow wrote an interesting blog post that I thought I’d add my two cents on. He caught an interesting article reporting research which found that even by speeding through them with DVRs and Tivos, television ads can still be effective. While I find that fascinating, let me tell you why the t.v. ad isn’t dead irrespective of that fact: tv spots can still be awesome.
Real scientific, huh? And that finding is based on a statistically significant sample size of one (my own personal opinion). Hear me out for a second. Trust me when I say I am the first to hit fast-forward while watching a recorded show, but aren’t there still ads you catch on tv that make you laugh or just say wow? The folks at Crispin Porter + Bogusky have made me genuinely enjoy watching Burger King ads. And yes, I still get excited for Super Bowl commercials.
The point here is that content is king. If you create a crappy, run of the mill tv ad, I’m going to ignore it and not think twice. If you create a visually stunning, unique, funny, or creative ad (hopefully of the above), I’m going to take the time to watch it. It is up to ad firms to make their TV ads immortal. And on that note, here is a recent ad that made me stop and say wow:
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